dieters have gone too far!

I was watching TV a couple days ago and was really dissapointed when I saw an ad announcing that some cereals (frosted flakes included) now have less sugar.I have great memories of staying up late at friends' houses, all hyper on frosted flakes. Why else would you eat them, the nutritional value?? I can understand lowering sugar cuz of all the little kids eating them (it must be funny to see those kids all sugar high)but if mothers wanted their kids to eat healthy cereal why not just give them cheerios instead?